Post by account_disabled on Mar 5, 2024 2:21:52 GMT -5
We will also talk about fake news, because in many cases this ploy has been used to gain traffic and therefore show potential advertisers numbers that are still mind-boggling. The new digital context has provided the means through which to gather large volumes of readers . But the problem arises when social networks spread fake news across the world in fractions of a second on the web. In all this, how is Native advertising configured? Let's see it together. Fakenews and Digital Advertisement:
How is the border defined? In 2014, the American Japan WhatsApp Number Data Newspaper Association (NAA) stopped reporting advertising revenue numbers. In any case, if we take a look at the graph created by Rick Edmonds, media business analyst at Poynter, reported here, we can see that we have gone from an approximate peak around 70 billion dollars to the (desolate) current figures which mark a collapse average of 60% in 15 years. Print and digital media inputs Source: Poynter - Mid-year report:
The newspaper industry's billion dollar challenge In desperation, every media resorted to the most diverse solutions and threw itself into what it could to "make money". But it is a fact that the digital equivalent of tabular advertising demonstrates its inadequacy day after day: between pop ad blockers and "smart" readers , the media that want to raise money have to find new systems. What is Native advertising A "revisitation" of the good old editorials, articles written sponsored by a client, has recently made its way .
How is the border defined? In 2014, the American Japan WhatsApp Number Data Newspaper Association (NAA) stopped reporting advertising revenue numbers. In any case, if we take a look at the graph created by Rick Edmonds, media business analyst at Poynter, reported here, we can see that we have gone from an approximate peak around 70 billion dollars to the (desolate) current figures which mark a collapse average of 60% in 15 years. Print and digital media inputs Source: Poynter - Mid-year report:
The newspaper industry's billion dollar challenge In desperation, every media resorted to the most diverse solutions and threw itself into what it could to "make money". But it is a fact that the digital equivalent of tabular advertising demonstrates its inadequacy day after day: between pop ad blockers and "smart" readers , the media that want to raise money have to find new systems. What is Native advertising A "revisitation" of the good old editorials, articles written sponsored by a client, has recently made its way .